Easton Digital

US Frame Factory
Upsell & Cross-Sell Opportunities

Six in ten of your multi item orders are the same clip in a different height, and not one of your 90 pony wall orders contained a screw. Those two facts are the whole opportunity.
August 2026 Order data: Jan 2023 to Aug 2026
At a Glance

Where the Basket Stands

$696
Avg Order, 2+ Items
60%
Second Item Is Another Size
4
Offers We Would Build
Section 1

Three Moments to Make the Offer

There are only four places an upsell can land, and each one has an offer type that works there. Right now you are running none of them.
Moment 1
Product Page
Before they commit
Similar products. The other heights in this line, the matching gauge, what crews on the same job also spec.
Nothing is decided yet, so widen the choice. Never discount here. It only trains people to wait for one.
Gap
Moment 2
Add to Cart Popup
The instant they click add
One click recommendations. A popup with the items that complete the one they just added, each added to the cart in a single click without leaving the page.
Peak intent, and the only moment that interrupts, so it has to earn it. One or two genuinely relevant items, never a generic carousel.
Gap
Moment 3
Cart Drawer
Reviewing the order
Bundle the upgrade. Usually a pre built kit, or step up to a larger pack for a small difference.
The one moment we would not build for you. Every job is spec'd to itself, so a fixed kit is wrong for someone more often than it is right.
Gap by choice
Moment 4
Post Purchase
Thank you page
One time offer. More of exactly what they just bought, one click, added to the order already placed.
Payment is done, so a discount can no longer cost you the sale. This is the only place price should move.
Gap
Section 2

What Your Data Says

Every order from Jan 2023 to Aug 2026 that contained more than one product. There are 212 of them, worth $147,612. Sorted into three buckets, the pattern is hard to miss.
52%
Same product, another size
8%
Other gauge
40%
Different products
110 orders • $78,511 17 orders • $4,420 • low value, do not build on it 85 orders • $64,681 • the true cross sells
Bought togetherOrdersAvg orderTotalFeeds
LGPW24 + LGPW36 Pony Wall Lite, 16 GA19$502$10,130Moment 2
PW36 + PW48 Pony Wall Heavy, 12 GA7$641$4,661Moment 2
PW24 + PW36 Pony Wall Heavy5$1,378$6,912Moment 2
ET&F 510A Tool + Coil Pins the tool and what it fires4$1,045$3,057Moment 2
CDTBR24 Truss Spacer + CDHT1 Tie same trip up the ladder3$500$1,501Moment 2
StiffClip LB800 + VertiClip SL800 head of wall assembly2$1,589$1,589Moment 2
Show the next size, not the whole range
One size apart24 with 36, 36 with 48
59
Two sizes apart24 with 48
17
Three sizes apart24 with 60
3

Neighbours convert. Going wider adds noise without adding orders, and crossing from 16 GA to 12 GA averages $260 against $646 for same gauge. Steel framing is spec driven, so a wrong gauge add on comes straight back.

0
of 90 pony wall orders contained a fastener
The question we need you to answer

You stock over 230 Zeus and Titen attachment SKUs. Install logic says every pony wall gets anchored and screwed. Yet in three and a half years, not one pony wall order also contained a screw.

Either crews buy fasteners at a local supply house the same day, and this is a dead end. Or nothing has ever put them on the page, and it is the biggest cross sell you have.

Section 3

The Offers We Would Build

Each one is a moment plus a row from the table above. Nothing here is invented.
Moment 2 • Add to Cart Popup
Complete the run
Any pony wall or clip in the cart brings up the next height up and down, same gauge only. Framed as finishing the job, not as an upgrade. From: LGPW24 + LGPW36, 19 orders • 59 orders sit one size apart
Moment 2 • Add to Cart Popup
The part it does not work without
Tool brings up its pins. Truss spacer brings up its tie. StiffClip brings up the matching VertiClip. Offered as the one part that item needs, never as a kit. From: 510A + Coil Pins, 4 of 4 orders • LB800 + SL800, $1,589 avg • CDTBR24 + CDHT1, 3 orders
Moment 4 • Post Purchase
The top up
One click for more of exactly what they just bought, on the same shipment. A miscount or a damaged piece on a live job costs a crew a day. Needs your read: overage habits, freight, and the cutoff window
Moment 1 • Product Page
One product, every height
Consolidate the eight pony wall SKUs into one product with a height picker. The picker becomes the cross sell. No app and no monthly fee. From: the 52% size bucket • already Priority 3 in your CRO audit

Guardrails we would hold to:

US Frame Factory • Upsell and Cross-Sell Opportunities

Prepared by Easton Digital • August 2026